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What’s your “why”? Every brand has one, and telling that story is a great way to connect with your customer base meaningfully. Use these as inspiration, but remember to stay true to your brand.

Below you’ll find ten ways to use these short videos to market your brand and some real examples that other brands have used. If you’re looking to get started with Instagram Reels, or want to put together a content calendar with ideas for Reels, keep reading. However, it can be hard to push past the noise and think of video ideas that are true to your brand and interesting for followers.

Like so many other social media features, Reels provides a platform for brands to connect and engage with followers. 10 Ways to Use Instagram Reels to Market Your Brand If you don’t want to choose a song, you can also use background noise or your voice for your Reels. Here you can explore Reels from accounts you follow and others Instagram thinks you’ll be interested in based on your activity on the platform. To find Reels, click on the Reels icon tab in the app, which looks like a director clapboard with a play button. Exploring Instagram Reelsīefore you dive in, spend some time exploring others’ Reels and how they use them for their personal platforms or brand accounts. Here’s how to explore, create, and add music to your Reels. Instagram Reels let you dive into the short video world, similar to TikTok or any other popular short music video apps. So how do they work, and how can you use them for your brand? How Do Instagram Reels Work? This new feature from Instagram offers a launching point for all kinds of on-brand, on-topic video creations you can use to connect with followers and build brand recognition.

These short, catchy videos tend to be shared, become earworms, and hopefully go viral. The videos play on a loop when someone scrolls, repeating until they scroll away. Instagram Reels are short 15- or 30-second videos that play on a loop and can be dubbed with music or videos. If you’re looking to take your Instagram marketing game to the next level, it may be time to start experimenting with Instagram Reels.